The Zephyr marketing department can customize a marketing plan just for you. Our holistic approach encompasses everything from social media to traditional print media, and we can prepare just the right mix to suit your unique approach. Here are a few of the marketing tools available to all Zephyr agents:
- Campaign Management: Effective mail marketing isn’t just about sending out just listed and just sold cards. Our comprehensive farming management helps you fine tune your approach and then effectively manages the campaign for you to ensure you stay on track without adding daunting tasks to your already busy schedule.
- Professional Writing: Whether you need assistance with custom pages for your listing presentation, an update to your bio, or have a significant property that calls for a press release, our resources are at your disposal.
- Market Statistics: Our market charts tool pulls complete information from 4 Bay Area MLSs to produce the most current and accurate information available. With 7 counties, 244 cities/neighborhoods, 5 different chart types, as well as price range filters, you can access more than 100,000 different types to be completely customized to your needs. Charts can be output as multiple image types or can be dropped into your own website or blog by copying and pasting the unique embed code. We additionally produce 95 market update videos each month covering neighborhoods and districts throughout San Francisco and Marin for you to embed, link and share.
- Social Media: Zephyr’s Social Made Simple platform allows you to manage your social media outlets such as Facebook, Twitter, LinkedIn, or your personal blog from one location. We also offer one-on-one assistance with setup, optimization, timing, and strategy to get the most out of your social media presence.
- Comprehensive Website: We make a significant ongoing investment in search engine optimization (SEO) and search engine marketing (SEM) on our award-winning website. This allows us to maximize exposure for our listings by attracting a large pool of buyers seeking a robust home search experience. Buyers can dive into the details, including 180+ neighborhood/city profiles that include descriptions, photos, videos, maps, and market data, as well as available properties in that area.
- MyZephyr Website Registration: Your clients can search the MLS, including pendings and solds, save their searches and follow their favorite listings, and get point-to-point driving directions for open houses, all while allowing you the opportunity to view their activity.
- Agent Website: Easily create your personal website, including robust property search functions, your profile, all your listing & sales activity, custom pages, blog, and client access to the My Zephyr functionality.
- Real Estate Insights (REI): Zephyr’s newsletter highlighting the current market trends through data analysis, available as a monthly email newsletter and as a print newsletter once every quarter. Keeps your buyers and past clients updated on sales activity in their chosen neighborhoods/areas and positions you as their selected real estate resource.
- Zephyr Calendar: Since 1992, Zephyr has produced a creatively-themed calendar that features properties listed or purchased with Zephyr. Customized with your personal greeting and contact information, it is a great way to keep your name in front of your clients all year long.
- Premier Listing Materials: Property statements, postcards, CMAs and property websites are all standard fare at Zephyr. You can create these items using our professionally designed templates or leave the work to our full-service marketing team.
- Listing Syndication: All listings are automatically syndicated to the major search sites, including Trulia, Zillow, Proxio, and more. As a member of Leading Real Estate Companies of the World, our listings are also syndicated to their international search site, providing exposure to the largest possible number of national and international buyers. Luxury listings gain additional exposure with syndication to Who’s Who in Luxury Real Estate and Mayfair International Realty.